1. Founders Operating Principle
UNBU must return mental capacity.
If a feature costs mental space for the founder or the user, it is wrong.
2. Urgency Reduction
UNBU must reduce urgency, not create it.
No timers, no pressure loops, no artificial prompts.
3. Capture Before Structure
Humans offload before they organize.
The system must accept input without requiring decisions.
4. Optional Order
Structure is optional.
Clarity may emerge later — or never. Both outcomes are valid.
5. Respect for Readiness
Nothing should reappear to demand attention.
Items return only to be available when the moment is right.
6. Free Means Free
No credit card gates.
No forced upgrades.
Payment is a decision, not a trigger.
7. No One Is the Product
Free or paid, the user is never the product.
Attention is not harvested, measured, or sold.
8. Neutral Space by Default
UNBU lives in the browser because neutral spaces do not require permission.
If something requires approval, justification, or lock-in, it is suspect.
9. Background First
UNBU should disappear when it works.
If it asks for attention, it must have a strong reason.
10. Final Test
If a decision cannot pass this question, it does not ship:
Does this give mental capacity back?